Sunday, August 14, 2011

Be Informed When it Comes to Shipping

Unfortunately, shipping costs are a fact of life in running an on-line business. It's also a given that these costs are not going to remain static for long periods of time. When I started selling on the internet 7 years ago, it was not uncommon to be able to ship a fairly large package for under 10 bucks. Since most of the items I sell are fragile, my packages tend to weigh a bit more and be a bit larger than normal due to the extra cushioning material I use. Double boxing doesn’t help either. Since shipping costs now depend on both weight AND volume, not to mention the price of fuel for the delivery trucks, I've seen my costs go up significantly over the last few years.

This, of course, makes little difference to the casual on-line buyer. I say casual because people who tend to buy often on-line are fairly knowledgeable about what things cost to ship. This is not necessarily the case with buyers who only make the occasional purchase.

Shipping breakable items means extra cushioning, and added size and weight to any package. Anything less, and the seller is taking a huge chance with his reputation, and therefore his or her business. This means it now becomes common to have packages that cost between 15 and 20 dollars to ship. Packing and shipping art work can easily run up shipping costs of 30 dollars or more.

Of more concern are the less expensive items. Most people cringe at buying a $10 dollar item, and paying more than that for shipping (I know…I’m one of them). This might be fine if the item is hard to find; not so fine if the item can be obtained locally with a bit of effort. This situation may cause many sellers who specialize in less expensive items to rethink their on-line selling strategy.

In any case, if you buy on-line, you need to be aware of the expenses your sellers incur to get their goods to you in a safe and timely manner. If you think the shipping costs really are too high, don’t be afraid to ask the seller why they charge what they do. Most sellers will be more than happy to explain their costs to you. Be an informed buyer.

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